Lately, I have a few people as me, "What is a BnR?" Well, I think it's time I revisit a piece I wrote for my blog about 9 months ago. It's called "BnR Madness". I've reworked the piece a little bit to make it a little more current, but all the basics are still in there. I hope this will give new Etsy sellers some answers to their questions about BnRs.
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Have you browsed through the Promotions Forum lately? If you have, then the term BnR has surely been integrated into your Etsy vocabulary. Many people are not sure what this simple, 3 letter term means. As an Etsy seller, a BnR is a fabulous way to get some sales, make new friends, and have a ton of fun! To cut to the chase, BnR stands for “Buy and Replace”. Basically, you make a purchase from any of the shops on the BnR list, and your shop replaces their shop. Once you are on the list, someone can make a purchase from you. It’s that simple. Usually there is just one listmaster who updates the list when a purchase is made.
Now, you may be asking yourself, “Why should I make a purchase just to get one?” That’s what I was asking myself when I first joined Etsy. I just didn’t see the point. Well, one day I decided to see what the hoopla was all about. I made a small purchase from a wonderful little shop I’d never seen before and within a day, someone had made a purchase from me! My “heart views” had also gone up quite a bit and I had more people “heart” my store. I realized that not only did I get a sale, I got traffic to my shop, which in turn leads to more sales.
There are many benefits to participating in BnRs. The most obvious is that you can get some sales. And who doesn’t like getting a sale? J Another one is that you are introduced to many shops you probably wouldn’t have seen had it not been for the BnR. That is especially true in my case. For example, I found a shop in my BnR that sold the cutest little purses. I had to have one…and then another…and then another! I have made 5 purchases from her total and her work is amazing!! .
Another benefit is the chance to interact and connect with such amazingly, talented people. I have made so many Etsy friends in the past few months. I look forward to getting online everyday to talk to all my Etsy pals. We talk about our everyday lives, our newest creations, and even give suggestions to each other for new items.
Of course, as with everything in life, there are a couple of cons with BnRs. Sometimes, you don’t get bought from right away and may be on the list for a while before someone will buy from you. It can be frustrating waiting for a sale, but in the meantime you can chat with the other shops on the list. Another thing is that sometimes the listmaster will be discouraged by lack of sales that they’ll just abandon the list altogether. This is why it is so important that if you buy onto a list that you help promote it. By participating in the thread, you are also getting your shop out there for potential buyers to see.
Something fun that most BnRs do is get a Treasury or Treasury West. Not only do you get the benefit of being in the forum thread, but you also get exposure with a treasury. This also brings in more sales for the BnR. My latest treasury for my BnR actually generated 3 sales in less than 30 minutes!
Speaking of my BnR, I am actually the listmaster for the Rockin’ BnR. I started the BnR on January 1, 2008. Today, the BnR is still going very strong with almost 1000 sales. There are quite a handful of amazing shops that get online everyday to chat in our thread. Some days we are more talkative than others. We have all sorts of fun too. We’ve had special “Happy Hour” promotions, “Guess the Shop” game, and even a scavenger hunt.
Being the listmaster can be hard work (keeping all those shops in line, lol) but I have found it to be truly rewarding. It is just remarkable to see how many sales we’ve had in 14 months. Our total sales average out to be 70 sales a month!! I am soo proud of all the work my fellow Etsians have put into this BnR, making it such a success.
So, if you are a newbie or in need of a few sales, why not take a moment to stop by a BnR. There’s a plethora of them in the Promotions Forum right now. Take a chance with a BnR. You’ll be amazed with what you find. And remember, we would always love to have you come chat with us in the Rockin’ BnR. We totally rock! And you can too! If you'd like to participate in my Rockin' BnR, here is the link! We look forward to "meeting" your shop!
http://www.etsy.com/forums_thread.php?thread_id=6097296
Sunday, March 29, 2009
BnR Madness...revisited
Posted by Gifts, Etc. at 11:08 AM 2 comments
Labels: BnR, etsy, forums, promotions, sales
Thursday, September 25, 2008
Just 3 months left!!
That's right!! Today is exactly 3 months until Christmas morning! Where the heck did this year go? It seems like I was just planning my son's 1st birthday party (his b-day is January 24) and now I'm already stocking up his Christmas pile and planning his 2nd b-day party!! This year, I'm going to try not to go as overboard as I did last year for Evan's 1st Christmas. He got sooo many toys from me, his Grandparents, and his 6 aunts and 7 uncles. I've already got a bunch of clothes and books for Evan, and a couple Mickey Mouse movies. For myself, I'm asking Santa for an IPod, new clothes, some scrapbooking supplies, and some books.
I'm also planning on doing alot of my Christmas shopping on Etsy this year. I've got quite a few things in my "favorites" that are perfect for Evan, my brother and sister, and my parents. If you are planning on shopping mostly on Etsy this year, may I make a few suggestions? :-) I'm planning on adding a whole bunch of new items to both my shops in the coming weeks.
http://giftsetc.etsy.com/
http://skincandy.etsy.com/
In Gifts, Etc., you can find all sorts of Christmas cards and gift tags. Don't see something you want? Feel free to send me a convo or leave me a message here about a custom order. While you're there, be sure to pick up some Thank you card sets (coming soon!!).
In Skincandy, you will find an array of beautiful handmade jewelry using everything from Swarovski Crystals to semi-precious stones. I also love taking custom orders in this shop as well. Also available, fun and festive Christmas jewelry!!
Be sure to stop by both shops every Saturday. I will be running a SNS, or Saturday Night Special, every Saturday from 5pm till midnight. Pick up some great deals on Saturdays!!
Another great place to shop, is from the Rockin' BnR list!! Right now, we have 29 fabulous shops on the list!! These shops sell some amazing items that would make great Christmas presents. And from now until Sunday, we are running this special:
*****ROCKIN' BnR!!*****
September 21 - September 28
Want to make more than 1 sale from this list? Here's how!!
* Make a purchase of $10 or more in any of the shops and get x2 by your name. You'll get 2 sales before getting kicked off.
* Make a purchase of $20 or more in any of the shops and get x3 by your name. You'll get 3 sales before getting kicked off.
To get to the Rockin' BnR, click follow this link...
http://www.etsy.com/forums_thread.php?thread_id=5818291&page=38
Wherever you choose to shop this year, just remember to have fun and try not to stress out too much. After all, Christmas is all about giving and family. And let's not forget the real meaning of Christmas...CHRISTmas. Remember to say Happy Birthday to Jesus this Christmas.
Happy Shopping!!